Wirral Waters
Wirral Waters is one half of Peel Waters; two complimentary and balanced waterside projects on either side of the River Mersey. It is THE largest and most visionary regeneration project in the UK. And most importantly, it is an opportunity for Wirral to enter a new stage in its evolution.
The scheme is ‘jobs’ driven. Wirral Waters seeks to create well over 20,000 permanent new jobs in Wirral. The scheme will also help create skills and apprenticeships for young people, giving them a future on their doorstep.
Wirral Waters will transform the derelict docks in Birkenhead into a world class waterfront that is alive with activity, animating the water with both leisure and industrial craft.
The project is privately funded and led by a developer with a proven track record of delivery. Peel are seeking to bring investment to the heart of the City Region over the next 3 decades - with public and private sector working together we will beat the recession.
Ocean Gateway
The ‘Ocean Gateway’ is a regional vision of Peel Holdings launched in September 2008 to identify and establish the River Mersey and Manchester Ship Canal as an economic powerhouse and environmental assets connecting two City Regions.Wirral Waters is one of a number of development opportunities that falls within the Ocean Gateway.
Ocean Gateway was established to raise awareness and transform perceptions of the region on an international platform, and demonstrate how joined up thinking and actions may deliver the sustainable communities agenda.
The approach is founded upon a commitment to look beyond local boundaries and timescales (looking to 2050), supported by Peel’s track record in innovation, asset growth and stewardship, and recognised ability to deliver large scale, complex projects.
Ocean Gateway now renamed Atlantic Gateway by the North West Regional Development Agency shares visionary ideas for Peel’s 50 most significant projects. Wirral Waters forms a key part of the Western anchor of the Ocean Gateway concept. As one of the most significant projects, Wirral Waters presents the opportunity to bring forward an international profile, new city waterfront at the heart of the Liverpool City Region, integrated with the delivery of transport, environmental and infrastructure proposals.
Enterprise Zone
In March 2011, the UK Government established 4 areas within the United Kingdom to give their special support to and called them “Enterprise Zones”. One of these Enterprise Zones was given the name of “Mersey Waters” which includes Peel’s flagship projects Wirral Waters and Liverpool Waters.
There are many specific and exclusive benefits deriving from this, some of which are:
- Potentially 100% business rates discount for five years. This means that each business that qualifies will receive discounts for five years from the start of its occupancy in the Zone, providing it enters the Zone by April 2015 subject to a maximum cap of £275,000. This cap would typically be reached if an occupier took 1,000 square metres (10,000 square feet) of floor space.
- A Simplified and improved planning regime replaces the old legislation which means more flexibility in terms of changes of use of floor space within the entire Peel ITC complex.
- The Government will support the provision of superfast broadband in these zones which is in addition to the £13 million investment by Wirral Government to improve existing Broadband facility.
East Float Scale & Massing

Turntable animation showing East Float Massing



